Unless you've been living under a rock, you likely noticed that the hair care industry has exploded in recent years. Thanks to viral social media trends and new innovative products that tackle woes like hair loss and general thinning, people seem to be more fascinated than ever before with boosting the health of their hair.
But with so many products on the market that promise results, how do you know what will actually work and ultimately be worth the spend? Luckily, Harper's Bazaar just revealed their 2025 Hair Awards winners, and Jenna Rosenstein, Harper’s Bazaar Beauty Director, stopped by TODAY to share seven of her favorite winners that you'll want to add to your hair routine.
From an innovative dry shampoo to a hair mask that promises results in 60 seconds, keep reading to check out the featured products from the awards. And if you want to check out the full list, you can view them all on Harper's Bazaar's website.
Harper’s Bazaar Hair Award winners seen on TODAY
L’Oréal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo
“Healthy hair starts in the shower, and everyone should be using a purifying shampoo to help remove product build-up, but especially those with oily hair,” suggests Rosenstein, such as this award-winning pick from L’Oreal. “If you notice your hair looking limp, greasy, or stringy hours or even a day or two after shampooing, you probably need a stronger shampoo.”
According to the brand, the shampoo is recommended for those with oilier strands.
Dove Bond Strength 10-in-1 Serum Mask
This affordable hair mask from Dove is what Rosenstein calls “a must-have for busy moms or anyone short on time!” The mask “utilizes a range of proteins and peptides the effects of heat damage and chemical treatments in only 60 seconds,” she adds. And, it only needs to be used about once a week.
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum
Rosenstein describes this powerful hair concentrate as "a lightweight serum that penetrates the hair deep with citric acid, polyglutamic acid, and squalane to strengthen broken bonds, reduce frizz, prevent split ends and boost overall health." For best results (and, of course, protection all day and night long), apply the serum twice daily, but the Harper's Bazaar team loves wearing it overnight.
Olaplex No. 10 Curl Defining Frizz Reducing Hair Gel
Olapex's No. 10 Curl Defining Gel promises to repair, define and strengthen waves and curls of all shapes without the frizz or crunch. According to the brand, the gel can even help bring back the curl pattern of damaged curls, too.
Nexxus Hy-Volume Cloud Foam Mousse
Looking to add more volume? You're in luck! Nexxus Hy-Volume Cloud Foam treatment claims to leave the hair three times fuller after just one use. The formula even offers heat and humidity protection without the stiffness or crunch for bouncy, full hair.
Briogeo Style and Treat Dry Shampoo Puff
Ditch the aerosol cans — this innovative dry shampoo from Briogeo dispenses product via its soft puff. It’s also compact for on-the-go use, no matter if you’re needing to revive hair or touch up oily strands.
More Harper’s Bazaar Hair Award 2025 winners
JVN Revive Ra JVN Revive Rapid Repair Bond Gloss
"Glosses are the biggest trend in beauty right now," says Rosenstein, and one that impressed the magazine was this one from JVN. "It doesn’t just add brilliance, it also helps rebuild broken bonds and mends split ends to strengthen damaged, overprocessed hair," she boasts.
Tresemmé Lamellar Gloss Finishing Oil
If you love the finish of a salon blowout, Tresemmé's Lamellar Gloss Finishing Oil seals in your 'do with tons of shine. Apply to either damp or dry hair to see professional-worthy results.
Fenty Hair The Richer One Moisture Repair Deep Conditioner
Recommended for those with dry and medium to thick hair, this highly hydrating conditioner from Fenty Hair is a true treat for damaged ends. It promises to seal ends, reduce breakage and instantly detangle with every use.
K18 AirWash Dry Shampoo
To help extend the life of your style, the Harper's Bazaar team recommends the AirWash Dry Shampoo from K18. Unlike most spray dry shampoos, this one is a non-aerosol mist that leaves no white or crunchy residue.
Aveda Scalp Solutions Hydrating Scalp & Hair Masque
Your scalp deserves some love, too. Treat it with this hydrating mask from Aveda, which claims to replenish the health of the scalp's moisture barrier by 77%.
Ghd Duet Blowdry 2-in-1 Hair Dryer Brush
This 2-in-1 hair dryer brush from Ghd simultaneously dries and adds volume while you use it. The device can even be used on wet hair to style it to blow-dried, all with the promise of little to no heat damage.
The Crown Affair The Volumizing Shampoo
The Crown Affair The Volumizing Conditioner
This volumizing shampoo and conditioner duo was specifically designed for fine, flat and thin hair, says the brand. As it cleanses and conditions, the pair should add a boost of volume and lightweight hydration your strands will love.
Hair Ritual by Sisley Curl Care Cream
This curl cream from Sisley's sister brand, Hair Ritual by Sisley, promises to nourish and define curls with long-lasting hold. Expect soft, sculpted curls that should feel and look bouncy.
Biologique Recherche Kéractive Treatment
This no-rinse hair treatment acts like a leave-in to smooth and protect the hair cuticle. According to the brand, the product should shield your hair from heat damage, add volume and promote stronger strands all in one.
Dyson Airwrap i.d.
It seems that everyone knows about the Dyson Airwrap. But, the brand recently dropped an even more high-tech version of the beloved styler, which can be controlled via Bluetooth to change its settings according to your hair type.
But if you're interested in the original Airwrap, Walmart is offering a refurbished styler for $100 off in the nickel/copper combo:
Harper’s Bazaar Hair Award 2024 winners
Best Scalp Scrub: Virtue Exfoliating Scalp Treatment
Reviews boast about the detoxifying benefits of this scalp treatment, raving that any stubborn buildup is whisked away after scrubbing. But compared to other exfoliating scalp products, this one is a bit different: The brand suggests it is a two-in-one product because it conditions your strands, too. And Rosenstein can vouch. “[It] has a delightful whipped texture and is packed with ingredients like keratin and jojoba oil that leaves your hair healthier with each use,” she claims.
Best Scalp Conditioner:Dr. Groot Scalp Revitalizing Solution Miracle In Shower Treatment
According to the brand, this impressive scalp treatment provides noticeably softer and smoother strands in five seconds — yes, really. This was based on results from their clinical trials, which revealed that 100% of participants saw visible improvements in their scalp health. After all, healthy hair starts with a healthy scalp.
Best Scalp Serum: Grande Cosmetics Grande Hair Enhancing Serum
“Like a multivitamin for your scalp, Grande Cosmetics Grande Hair Enhancing Serum deposits peptides and amino acids right where you need them most to support healthy hair growth,” says Rosenstein. “Use it nightly to see an improvement in thickness and texture.” It was formulated to be used on dyed hair, too, and is also a great option for men facing hair loss.
Best Pre-Shower Treatment: Fable & Mane HoliRoots Hair Oil
Rosenstein says this product is a TikTok favorite because it has the ability “to deliver healthier, shinier hair and a soothed scalp, thanks to the lightweight blend of castor oil, dashmool and ashwagandha.” Since it is labeled as a pre-wash treatment, you should apply and massage it into dry hair, or leave it on overnight. “Just be sure to give it a good rinse before shampooing,” Rosenstein adds.
Best Detox Spray: Briogeo Scalp Revival Charcoal + Tea Tree Buildup Detox Spray
This is another pre-wash treatment to consider, except this one gently exfoliates the scalp for a deeper cleanse. “The blend of skincare acids helps eat away at buildup from styling products like dry shampoo that can contribute to dull, dry hair,” explains Rosenstein. Just spray and massage over your scalp before showering to revel in all of its benefits.
Best Hair Mask: Redken Acidic Bonding Concentrate 5-Min Liquid Mask
Rosenstein says this Redken hair mask “helps reverse damage from hot tools and chemical treatments by combining citric acid that strengthens and emollients that seal the cuticle of the hair.” And it should do that in just five minutes, along with boosting your hair’s moisture and shine.
Best Shampoo And Conditioner For Fine Hair: Roszak Rōz the Foundation Duo
When it comes to fine hair, it is difficult to find a shampoo and conditioner that doesn’t weigh the hair down, but also doesn’t neglect hydration. That’s where this powerful combo comes into the picture. “The shampoo in Roszak’s Rōz the Foundation Duo uses coconut based cleansers to gently purify, while the conditioner douses hair with peptides and ceramides to create a smooth base for styling,” explains Rosenstein.
Best Shampoo for Curls: Herbal Essences Apricot Oil Curl Define Shampoo
Weightless shine and curls more defined? Yes, please. Although some shampoos might feel stripping on curly hair, this one promises tons of nourishment too for bouncier curls. The shampoo utilizes apricot oil, aloe vera and camellia oil to provide all of this and more.
Best Conditioner for Curls: Herbal Essences Apricot Oil Curl Define Conditioner
Containing the same key ingredients as their curl defining shampoo, the Herbal Essence Apricot Oil Conditioner should make your curls feel softer and silkier without the heavy, greasy feel. Although this is marketed for curly hair, reviews suggest that wavy hair can benefit from the product, too.
Best Dry Shampoo: Oribe Serene Scalp Oil Control Dry Shampoo Powder
Oribe’s dry shampoo powder claims to extend your time between washes by reducing excess sebum, dirt and product build-up. “[The product] not only refreshes oily hair with a starch blend and kaolin clay, it also protects the scalp’s microbiome with mango-leaf extract,” says Rosenstein, which can help boost the health of your hair.
Best Hair Oil: Crown Affair the Oil
This hair oil tackles dryness, frizz and damage prevention all-in-one. The lightweight oil deeply hydrates with tsubaki-seed oil without weighing on the hair and making it appear string-y (IYKYK). Meanwhile, meadowfoam seed oil is a natural heat protectant, so you can use this before or after heat styling.
Best Styling Cream: Pattern Palo Santo Styling Cream
“A new scented take on the brand’s best selling cream, makes twist-outs, braid-outs, wash-and-go styles, and sleek buns a breeze,” says Rosenstein. This styling cream from Pattern uses shea butter, cacay oil and sweet almond oil to drench the hair with moisture and prevent damage as you style.
Best Hairspray: Tresemmé Ultra Fine Hairspray
The flexible, humidity-resistant and non-sticky formula inside this hairspray has made it a long time staple at home and on runways. It should keep your locks in place without the crunchy feel. And if you’re worried about the scent, don’t fret: The hairspray will bathe your hair with a creamy floral scent.
Best for Slick Styles: Emi Jay Angelstick
Slick back buns are one of the most popular buns styles right now, but they’re also the most difficult to put together. Emi Jay’s Angelstick, however, makes the process much more seamless. You can apply it to your fingertips or straight from stick to glide down flyaways. “The twist-up smoothing balm is ideal for tight buns, edges, and even your brows (when applied with a spoolie),” recommends Rosenstein.
Best Smoothing Spray: Moroccanoil Frizz Shield Spray
“The perfect combination of frizz-fighting protection and high-shine payoff, Moroccanoil Frizz Shield Spray is heat activated and contains the brand’s signature argan oil to leave hair feeling soft and silky smooth,” Rosenstein says. And once you blow dry and/or flat iron, your strands should have a glass-like finish, per the brand.
Best for Shine and Heat Styling: Color Wow Extra Strength DreamCoat
The Color Wow DreamCoat Spray is a TODAY favorite, and we had to review it ourselves. But as of late, the brand has released an “extra strength” version of the original. Like the OG, their Extra Strength DreamCoat requires heat (yet protects against heat, too) and tension from your blow dryer to activate its formula. Afterwards, your hair should be soft and glossy for up to four washes. The “extra strength” version, however, has advanced frizz protection and more moisture to keep your styles sleek.
Best Curling Iron: T3 CurlWrap
Sometimes creating effortless waves are more time consuming and difficult to achieve than other hair styles. But with just a single switch, the T3 CurlWrap, in essence, does all the work for you with its auto-rotating barrel. Simply clamp your strand to the clip, press the button and the barrel will wrap around the iron and softly vibrate once your curl is ready.
Best Flat Iron: Ghd Chronos Flat Iron
Ghd claims their Chronos Flat Iron styles the hair 3x times faster with just a single glide. The iron is capable of achieving this because it is automatically set at 365 degrees, which is the “optimal temperature for heat styling” without frying your hair, according to Rosenstein. Plus, it has high-performing ceramic floating plates for smooth hair and styling with little frizz and heat damage. And if not used for 10 minutes, the iron turns itself off.
Best Multi-Styler: Shark FlexStyle Air Styling & Drying System
If you’re wanting a heat styler that does it all, then look no further. The Shark FlexStyle uses airflow technology to simultaneously dry and shape your hair using its attachments. You can choose up to five, ranging from curling barrels to an oval brush, to create a multitude of styles with little to no heat damage, according to the brand. There's even an option for curly hair, too, with a diffuser attachment in a set.
Best Hair Dryer: Dyson Supersonic
“The cult favorite Dyson Supersonic got a major upgrade with new attachments,” begins Rosenstein, “Including one to help control flyaway hairs, a wide tooth comb to detangle curls and lift roots and a gentle air nozzle for sensitive scalps.” Meaning, a variety of hair types can benefit from this dryer, and tackle multiple of their hair concerns, too.
Best Brush: Hair Rituel by Sisley the Radiance Brush
Although we don’t often find ourselves splurging on a hair brush, Rosenstein says this one from Sisley is worth it, as it “softly detangles strands, removes impurities, and stimulates the scalp to promote blood flow” to keep your hair follicles healthy. The subtle bristles also result in a gentle brush, shinier hair and less tangles.
Meet the expert
- Jenna Rosenstein is the Beauty Director at Harper’s Bazaar.
How we chose
Jenna Rosenstein, Harper’s Bazaar Beauty Director, and her team curated a list if products that earned top ranks for their Hair Awards. Rosenstein then shared a select number of winners with the Shop TODAY team and TODAY, as well as tips for proper usage.
